Feeling overwhelmed or a bit confused at the prospect of purchasing a diamond?

The following will give you everything you need to know to purchase a diamond with greater confidence. The greater your awareness of the elements that determine diamond quality, the better your chances of buying exactly what you want.

The Four Cs

Diamond quality and value are determined by four factors. These four factors are called the "Four Cs" - cut, clarity, color and carat weight.

Cut

Cut is considered by many jewelers to be the most important of the "Four Cs." It is the cutting of a diamond that releases its full beauty and brilliance. Learn how to select a diamond with the best cut for your budget. More details....

Clarity

Clarity is a term used to describe the absence or presence of inclusions inside or on the surface of a diamond. Learn how to find the best clarity grade for your budget. More details....

Color

Colorless diamonds are the most desirable since they allow the most sparkle. Learn how color affects a diamond and how to choose the best grade for your budget. More details....

Carat Weight

Carat is the term used to express the weight of a diamond, with one carat equaling 200 milligrams of weight. Learn more about carat weight and how it affects the price and look of a diamond. More details....


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